Avoiding the Cut: How to Give Your Resume the Best Chance
September 8th, 2009This is the age-old question. Everybody knows you need one when you are looking for a job, but what is the resume really supposed to do for you? What is the right format? What should you include? Yikes! So many questions! It all seems so hard!
Well, friends, we’re going to make this a lot easier for you today. In its simplest form, a resume is a sales document, and that means it’s a piece of marketing material that is used to create interest in a potential buyer for your services. That is the first thing that you want to remember. Everybody has received marketing material at some time in their lives—a catalog, a flyer, a letter from a charitable organization or a political candidate. We’ve all seen them, and depending on the product, they all take on different forms. But they all have one thing in common: They are all designed to influence the target audience to take a positive action step that will lead to a sale. Of course, in the job search process, you are the product, and a job offer is the final goal. And the review of a resume is usually the first step in the process that leads to a job offer.
So what does are buyer want, and what are his concerns? Let’s deal with the concerns first because this is usually what gets someone eliminated from consideration early. When this prospect is looking for solutions, often times there are many choices in this marketplace. The buyer will first look to eliminate choices that seem more risky. Think of your own experiences when looking to make a major purchase. Usually the first thing you are concerned about is whether or not you’re going to get ripped off. Well, guess what? Your prospective employer is first concerned about that, too. If the person he employs can’t live up to the expectations of the position or what the person has put into his resume, then he may view that person as a risk to his investment. When an employer looks at a stack of resumes, the first goal is usually to eliminate the ones that are clearly not a fit or provide a cause for concern. So what causes a resume to be eliminated? Let’s take a look at them one by one.
- Not having the right experience or skills. This one probably gives the transitioning military member the most trouble and may be the most obvious. After all, you’re coming from a government entity and trying to move into the “for profit” world. There are some things that are going to be different, but in any organization, there are going to be many things that are the same. So your first key is to learn something about the environment you want to enter. Whether you are going into a manufacturing setting, field service, sales, operational supervision, distribution/warehousing, power generation, health care, or anything else, the environment you want to enter requires you to understand things you don’t currently know. So try to find out what those things are. There are many ways to do this that we will have to cover later in a separate post, but be creative. Google is a wonderful thing, and job descriptions can be of some help. Once you understand the environment, you want to use terms in your resume that speak to the environment you’re looking to enter. Speak their language; don’t expect them to speak yours. Most of the things that your prospective employer does are similar to what you have already done, and the burden is on you to show them how you’re a fit. (By the way, rarely does an employer find the person with the exact experience they want, and if they do, you can beat that person for the job by having better character traits, more likability, and a tool bag full of other “bonus” skills.) This gives your target audience confidence that you are more of an “insider” and hence someone capable of quickly addressing the challenges that employer is facing.
- Red flags that indicate character flaws. Continuity of employment is the big one here. If you change jobs frequently, then you are setting yourself up to be a risky hire. Employers like to see a minimum of two years with a company before a person goes somewhere else. If you have made company changes in less than two years, it can be helpful to address the reason for the change in your resume if you have a legitimately good reason for the change. To make that determination, try looking at your situation from the other side of the table as if you were spending your money to hire someone from your resume. Would you risk tens of thousands of dollars on the reason you gave, or would you look elsewhere? Even if you don’t include this information on your resume, you need to be ready to discuss it in an interview. It will come up. So what are good reasons to leave in less than two years?
§ A clear promotion for position and responsibility. This can actually build your resume and mark you as someone on the fast track especially if you mention that you weren’t looking. A simple increase in pay is NOT a good reason.
§ A move to a company and role where your past experience makes more logical sense. Sometimes economic conditions drive you to take a job that is a little outside of your field. Most people understand that, and they understand the desire to get a career back on track—as long as the job you’re seeking still makes sense for your career track, then this can be a good reason to make a change. You still need a record of accomplishment in the job you left.
§ An improvement in working conditions (like moving from night shift to day shift) that compares favorably to the job you’re seeking. In other words if you left a company in less than 2 years because you could move to a day shift job elsewhere, the job you are currently seeking had better be day shift.
§ Failure of the company by closure, lay-offs, etc. assuming that you can document your track record of accomplishments with this employer. Otherwise, you may have been the “dead wood that companies tend to cut in a down market.
Reasons other than these will be warning signs that you have “issues” and may prove to be bad hire.
- Gaps in Employment. This is a biggie that points back to #2. Continuous employment is generally considered gaps of 3 months or less so you don’t have to worry about day-for-day coverage of your employment history. If you’ve recently been laid-off, using an end date of “present” is still appropriate as long as it’s within 3 months of the date of your termination. Make sure you include month and year for each employer, and with military resumes, I always recommend that you list your time in the service as one period of employment. You can always break out specific periods of employment underneath if the changing of commands or jobs places you in a favorable light from the research you’ve done on the company and/or environment you’re trying to enter.
- No Accomplishments. Most candidates I meet are poor resume writers because their resumes read more of a description of duties and responsibilities with little or no attention to accomplishments. Being responsible for $XX million worth of equipment means nothing unless you did something significant with that responsibility. If you claimed to lead a group of X people, then you need to list accomplishments that fit with your level of leadership. Meeting your organizations goals are always the first responsibility of a leader. After that, you need to be able to discuss how you reduced turnover, developed the people in your charge, reduced costs while meeting your goals, developed/improved processes, etc. All of these are things that a civilian employer faces on a daily basis. If you are a technician or other type of individual contributor, then you need to highlight difficult problems you’ve solved with people, systems, etc. that were better than your peers. All of these highlights should have happy endings.
- Irrelevant Education or Goals. Avoid putting education or goals on a resume that don’t relate to what your employer wants for their environment. If you are applying for an engineering position, then your goal or education in human resources would not be immediately beneficial to the hiring manager. The company as a whole may not have an issue with that, but the hiring manager is concerned about his own situation. He doesn’t want to have to replace you in a short period of time because you really want to work in a different area. Again, how would you pare down a big group of candidates to a small group you can interview?
- Poor Spelling and Grammar. Most resumes are viewed as MS Word documents, and your spelling and grammar errors will show up when the employer opens your resume. This is not good. Some terrible grammar and spelling errors can be missed or auto-corrected by MS Word. Take the time to proof your document, and if these areas aren’t strong for you, seek out help. It’s available on base for free. Why would you want to look illiterate to a prospective employer? How could that ever be good?
- Poor Formatting or General Appearance. Appearance does matter, and it reflects on you. Your resume needs to look sharp and flow in a logical manner. Your words are the substance, but you need to package them in a way that is appealing to they eye. A Christmas gift wrapped in newspaper doesn’t create as much excitement as the box wrapped in decorative paper with a big shiny bow. Set these two gifts in front of a child, and you’ll see which one is opened first. It’s just human nature to like packaging, and that’s why companies spend so much money on the way their product looks. You would be wise to do the same.
By avoiding these pitfalls you’ll be well on your way to making sure your resume makes the cut when you apply for a position. In my next post, we’ll talk about taking the next step in understanding what to put in the resume and cover letter that will help you get to an interview.
